Hyde is pioneering new strategies for global sustainability.
We are replacing a tradition of wastefulness in the fashion industry by implementing a circulation model which displaces pollution & social injustice.
Be proud of your appearance & your impact.
Labor
Fashion is the most labor dependent industry in the world; many people are subjected to substandard condition and wages. We partner with brands prioritizing fair trade and avoid business with fast fashion companies.
Values
Mindless consumerism distracts customers. We replace the illusion of retail therapy with real positive experiences and mutually beneficial social impacts.
Materials
The accumulative effects of the fashion industry are a world leading polluter. The constant creation of new materials is a resource drain. We optimize the useful life of existing assets decreasing the need for new manufacturing.
Logistics
Emissions and depletion of resources are inherent to transportation. We reduce international shipping demands by circulating domestic inventory.